Stearns & Foster is about to take over your whole house

Stearns & Foster licenses the furniture range with Primo International.

MONTREAL — Primo International, a Canadian importer of leather and fabric upholstery, bedding, upholstery and decor, has launched a Stearns & Foster licensed furniture collection.

The collection will include approximately 120 pieces with movement, fixed sofas and sofa beds covered in fabric and leather, occasional pieces, dining and bedroom furniture and coordinated rugs to eventually become part of the collection .

Currently in production, the collection is expected to ship in the fourth quarter of this year.

“We are delighted to partner with Primo to extend the quality, craftsmanship and comfort Stearns & Foster is known for to other parts of the home,” said Steve Rusing, President of Sales, Tempur Sealy, the parent company of Stearns & Foster.

The company expects the strong recognition of the Stearns & Foster brand by retailers and consumers to provide an opportunity to expand into a multi-category range for the whole home.

Primo will offer an in-stock program and drive sales to large and small-medium retailers.

Pricing for the Stearns & Foster collection will range from approximately $1,999 to $2,499 for premium leather sofas and between $799 and $1,299 for dining tables.

Similar to its mattresses, the Stearns & Foster range of furniture will include hang tags signed by the last person to work and inspect the product before shipping. The upholstery pieces will include a Stearns & Foster brand badge sewn into a seam, and the case drawers will also include a badge plate.

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